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Each week builds on the last. Here's what to expect.
We start with single bitter vegetable purées so your baby can get used to these flavours early. Each purée is paired with a matching finger food — so from day one, they're exploring texture and self-feeding at their own pace.
Week two brings your baby's first allergen exposure: egg. We pair it with vegetables they already know, keeping things familiar while the new ingredient does its important work. More finger food variety is introduced too.
Proteins arrive this week, and some textures step up to slightly chunkier purées. Egg continues every three days to reinforce exposure. Your baby is now encountering a much wider range of flavours and learning how food can feel different.
The final stretch is about broadening your baby's world. New flavour combinations, bolder ingredients, more substantial textures, and continued allergen reinforcement. By day 35, your baby has encountered a remarkable range — and you haven't had to plan a single meal.
The menu is just one part. Here's everything you can expect.
Cooked fresh in Battersea. Never frozen, never a compromise.
Paired to each purée so baby develops texture confidence from day one.
All 35 days, every allergen, every ingredient. No surprises.
Allergen sequencing, texture progression, portion guidance — all covered.
Our own trusted drivers. To your door by 10am.
The full day-by-day menu is shared once your kit is confirmed — it's a big part of what we've spent serious time developing with our chef and dietitian. What we can tell you: it covers all the key allergens, progresses textures intentionally, and includes a different meal every single day. No repeats.
Yes. Our allergen sequence follows current NHS and BSACI guidance, which recommends early and repeated introduction of common allergens. Egg arrives in week two, fish in week 4 and gluten in week 5. Each new allergen is introduced with a 3 day buffer so you can pinpoint the cause of any reaction — and we provide detailed guidance notes on what to look out for.
Food refusal is completely normal and not a sign anything is wrong. Research shows babies may need 10–15 exposures to a new flavour before accepting it — which is exactly why our menu repeats ingredients across different meals and contexts. The variety and repetition built into the 35 days is there to do this heavy lifting for you.
If your baby has a diagnosed allergy or you've been advised by a healthcare professional to avoid specific foods, please reach out to us directly before ordering. The standard dietary requirements we can cater for are No dairy, no egg and halal, .
We cook fresh twice a week and deliver via our own private motorbike fleet across a roughly 12m radius of central London. Deliveries arrive before 10am. You'll get a notification when your rider is on the way with a 30m ETA window.
Portions are sized for a baby starting weaning at around 6 months, with extra to account for inevitable mess. Every baby is different — some will eat everything, some will eat a third of the serving and that's completely fine. The included menu guide has notes from our dietitian on portion expectations at each stage, so you're not left guessing.
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